Norway as Guest of Honour at the Frankfurt Book Fair 2019 is Norway’s largest cultural export project ever. The Guest of Honour project comprises hundreds of activities in the German speaking area throughout 2019, and culminates at the Frankfurt Book Fair in October 2019.
The project represents huge international possibilities for Norwegian literature and other forms of cultural expression.
NORLA is in charge of the process towards 2019, and cooperates closely with authors, publishing houses, literary agents, art institutions, our network Norwegian Arts Abroad and other cultural entities in order to create a solid and attractive Guest of Honour program.
Below you will find more information on the project.
Norway will be Guest of Honour at the Frankfurt Book Fair 2019.
Programme for NORLA’s Planning and Input Conference, Wednesday 26 April 2017
Sentralen (Marmorsalen), Øvre Slottsgt. 3, Oslo
There was joy and enthusiasm all around in the National Theatre in Oslo on 12 May 2016, as the agreement between the Frankfurter Buchmesse and NORLA, Norwegian Literature Abroad, was signed and officially confirming Norway as Guest of Honour at the book fair in 2019.
NORLA’s director Margit Walsø welcomed an enthusiastic audience and revealed that NORLA has been working towards the realization of the Guest of Honour project for about three years.
The Norwegian Minister of Culture, Linda Hofstad Helleland, held an enthusiastic speech welcoming this unique opportunity for Norwegian literature and culture to make an even bigger impression abroad. She also encouraged more privat sponsors to seize the opportunity to come aboard, to make the most of the project’s fantastic possibilities of Norwegian branding abroad.
The planning of Norway Guest of Honour Frankfurt 2019 is well under way.
NORLA’s Director Margit Walsø recently had a work meeting in Frankfurt with the book fair’s Guest of Honour team represented by Simone Bühler and Karina Goldberg, and met Chief Sponsorship Manager Frank Pauli. Together with Narve Solheim and Ida Svingen Mo from the Norwegian embassy in Berlin she also visited different arts venues in Frankfurt, such as Mousonturm and Museum für Angevandtes Kunst.
The Frankfurt Book Fair is the world’s largest book fair and this year all the Norwegian participants were gathered at a large joint stand, in a reinforced collaboration between the Norwegian Publishers Association, Norwegian agents, NORLA and Norwegian publishers. The stand was a hub of extensive activity and vibrant energy, and it was of course also decorated with many good, beautiful books in all genres.
All seven of NORLA’s staff members took part in the book fair this year for the very first time! This was also NORLA’s 25th anniversary in Frankfurt, an event that was commemorated by a friendly gesture of appreciation from the book fair in the form of a delicious cake delivered to the stand.
As of today, only 452 days remain until 1 January 2019. Starting on this day, Norway has Guest of Honour status in connection with the Frankfurter Buchmesse 2019. Throughout the entirety of 2019 Norwegian literature and culture will be spotlighted in Germany. How we look forward to this!
On 12 May at 2 PM, in the lobby of the National Theatre in Oslo, NORLA’s Director Margit Walsø and Frankfurter Buchmesse’s Director Juergen Boos signed the agreement confirming Norway as Guest of Honour at the Frankfurt Book Fair in 2019.
NORLA, Norwegian Literature Abroad, is starting to implement the project team for the Norwegian Guest of Honour-presentation in 2019.
The increasing salience of Norwegian literature internationally of recent years continues and the focus on Norway at the Book Fair in Frankfurt 2019 provides the opportunity to further this success. NORLA will carry out this huge undertaking for Norway and collaborate with authors, publishers, agents, translators and culture institutions in Germany and Norway on the creation of an attractive and innovative culture programme that will involve all art disciplines and present an abundance of contemporary literature in all genres.
Halldór Gudmundsson assumed the position of project manager for the Norwegian Guest of Honour project on 01 March. Senior Advisor at NORLA, Andrine Pollen, will join the project team as literature coordinator. Joining them is Marit Ingvill Sande, who will function as coordinator for the culture programme in the coming year. The Norwegian project team will be supplemented by a PR executive and a coordinator who will succeed Marit Ingvill Sande starting in 2018. These positions will be announced at a later date. The project team for Frankfurt 2019 is a part of NORLA, and the project manager will report to NORLA’s director.
We currently have positions available on the project team for Norway as Guest of Honour country at the 2019 Frankfurt Book Fair. We are looking for a head of PR and a project assistant for this unique international cultural initiative.
Applications close on 1 June.
Read all about the Norwegian Guest of Honour-project here.
In 2019 Norway will be Guest of Honour at the Frankfurt Book Fair. The project involves hundreds of literary and cultural programs in Germany throughout 2019 and culminates at the Frankfurt Book Fair in October 2019. NORLA and the Frankfurt team, together with a number of partners, will be using 2018 to ensure that Norway makes the most of our Guest of Honour year!
Upon the signing of the agreement between NORLA and Frankfurter Buchmesse for Norway as Guest of Honour at the Book Fair in 2019, the talent programme for young authors in Norway was confirmed. The development programme for new author talents will be organized through a collaborative agreement with Talent Norway (Talent Norge). The Norwegian Publishers Association will also contribute generously to the programme.
Recruitment is an important aspect of the work of Norway as Guest of Honour and Margit Walsø, NORLA’s director, emphasizes that cultivating new literary voices internationally is an important goal of the Frankfurt initiative. The long-term timeframe leading up to 2019 and the collaboration with Talent Norge will provide the opportunity to flush out unknown talents from Norway’s abundant literary underbrush.
In the years leading up to 2019, 20-30 authors will receive an offer of participation in a development programme focusing on the international aspects of the author profession. The programme will facilitate development through the exchange of experiences, travel, lectures, activities and network building.
Nils Henrik Smith