News from NORLA
NORLA entering into an agreement with IPR License
One of NORLA’s main objectives is to ensure that Norwegian books and writers ensure the best possible visibility abroad and, consequently, increased rights sales. This work is now intensified with NORLA entering into an agreement with IPR License.
The cooperation has so far resulted in 65 Norwegian titles of current interest being available on IPR’s website. This first selection comprises of NORLA’s so called selected titles spring and autumn 2018.
NORLA’s goal is to include the approx. 1,200 Norwegian titles that are currently available in the Books from Norway.com portal. The portal is a unique source of information in English about Norwegian books in many genres. It is operated by NORLA and updated by the rightsholders.
IPR License is owned by the Frankfurter Buchmesse, Copyright Clearance Center and the China South Publishing & Media Group. IPR are cooperating with Publishing Perspectives, and through the agreement Norwegian books will gain increased visibility through these channels.
Rights listings on the IPR platform have been viewed by rights buyers in 185 countries and 161 languages.
In addition to the visibility of titles, IPR offers means to enable rights holders to complete domestic and international licensing deals. This option is not mandatory, but may be of interest to publishers lacking experience in selling foreign rights.
NORLA’s Finnish sister organization FILI has collaborated with IPR for almost two years and are pleased with the cooperation in making their selected titles available abroad.
NORLA’s Director Margit Walsø comments on the agreement as follows:
“In NORLAs, our goal is to constantly develop and intensify efforts to inform the world about all the good Norwegian books published. Through our agreement with IPR License, information on Norwegian books from the English-language portal Books from Norway will be available to a much larger booktrade audience. We are looking forward to this.
NORLA’s cooperation with the IPR License makes it possible to reach right buyers all over the world who are looking for quality literature in most genres. And at the same time, we ensure rights holders of Norwegian authors visibility in a relatively new, international channel with broad appeal and also marketing muscles».