Norway at the Leipzig Book Fair: a Media Success

According to initial evaluations, Norway’s role as Guest of Honour at the Leipzig Book Fair was a major success, especially in terms of media visibility.
During the fair, more than 4,000 print articles were published, with a total advertising value equivalent of 659,290 €. The campaign achieved broad reach, not only featuring well-known authors like Karl Ove Knausgård, Maja Lunde or Vigdis Hjorth but also highlighting voices like Kjersti Anfinnsen, Wencke Mühleisen and Oliver Lovrenski, showcasing the diversity of Norwegian literature.