Non-fiction
Narrative non-fiction

Simen Sætre and Kjetil S. Østli

The New Fish. The Global History of Salmon Farming
Den nye fisken. Om temmingen av laksen og alt det forunderlige som fulgte

In the early 1970s, a group of scientists researched how to make more food for the population of the world. They looked to the sea. They sampled genes from salmon in 41 Norwegian and Swedish rivers, and designed a new salmon that was fatter, more docile, and faster growing. This was the beginning of a new industry – salmon farming.
The industry spread from coastal Norway to Scotland, Canada, Australia, Ireland, Chile, Iceland, and the Faroe Islands. Jobs were created, business boomed, and salmon farmers became extremely rich. A new type of food, the salmon sushi, spread around the globe. But as soon as this new fish was let loose in nature, unexpected things started to happen. Wild salmon stocks disappeared, diseases spread in salmon farms, salmon louse swarmed, and the new industry became highly contested.

In a prizewinning five-year investigation, authors Sætre and Østli has taken a closer look at the salmon industry. For the first time, the global history of salmon farming is told. The result combines nature writing from Norwegian fjords, the coast of Canada, Icelandic landscapes and the far south of Chile with classical muckraking and character-driven literary non-fiction. The authors start out with a question: What happens when you place a new animal in the sea? This book will tell you the answer.

Sætre østli den nye fisken

‘(…) a much-needed review of the billion-dollar industry that is Norwegian salmon farming. But more than that it is also an equally exciting and well-written story about man´s cynical and at times mindless march towards domination over nature.’

Patrik Svensson – author of int. bestseller "The Book of Eels"

‘You will choke on your sushi (…) Exemplary researched and masterly written. This book is this year’s most important non-fiction publication.’

Morten Strøksnes – author of int. bestseller "Shark Drunk"

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Norway as Guest of Honour at Frankfurter Buchmesse

Norway was Guest of Honour at the Frankfurter Buchmesse 2019. Please visit our website Norway2019.com for information about the project.

Frankfurt 2019