Norway is Guest of Honour at the Frankfurt Book Fair 2019!
Picture from our press conference October 11 at Frankfurter Buchmesse 2018. Never before have so many people attended a Guest of Honour's first press conference! From left, 1st row: Erling Kagge (author), Margit Walsø (NORLA), Trine Skei Grande (Minister of Culture), Maja Lunde (author). 2nd row: Marianne Hagen (State Secretary, MFA), Petter Ølberg (Norway's Ambassador to Germany), Aslak Sira Myhre (The National Library), Linn Ullmann (author), Halldor Gudmundsson (NORLA), Juergen Boos (Frankfurter Buchmesse). Photo: Sabine Felber
Norway is Guest of Honour at the Frankfurter Buchmesse 2019. Please visit our website Norway2019.com for information about the project, events and news.
The Guest of Honour project comprises hundreds of activities in the German speaking area throughout 2019, and culminates at the book fair in October 2019.
NORLA is in charge of the process towards 2019, and cooperates closely with authors, publishing houses, literary agents, art institutions, our network Norwegian Arts Abroad and other cultural entities in order to create a solid and attractive Guest of Honour program.
Se the program for the main stage of the Guest of Honour Pavilion here and read more about the cultural programme here.
The Facebook page for the project is called Norwegen2019, you can visit the page here.
Please also follow us in Instagram for updates on our daily work.
Below you may download the Norwegian Bid book (“søknad”) Norway as Guest of Honour at the Frankfurt Book Fair 2019.
The increasing salience of Norwegian literature internationally of recent years continues and the focus on Norway at the Book Fair in Frankfurt 2019 provides the opportunity to further this success. NORLA will carry out this huge undertaking for Norway and collaborate with authors, publishers, agents, translators and culture institutions in Germany and Norway on the creation of an attractive and innovative culture programme that will involve all art disciplines and present an abundance of contemporary literature in all genres.
Halldór Gudmundsson assumed the position of project manager for the Norwegian Guest of Honour project on 01 March. Senior Advisor at NORLA, Andrine Pollen, will join the project team as literature coordinator. Joining them is Marit Ingvill Sande, who will function as coordinator for the culture programme in the coming year. The Norwegian project team will be supplemented by a PR executive and a coordinator who will succeed Marit Ingvill Sande starting in 2018. These positions will be announced at a later date. The project team for Frankfurt 2019 is a part of NORLA, and the project manager will report to NORLA’s director.
The Frankfurt Book Fair is the world’s largest book fair and this year all the Norwegian participants were gathered at a large joint stand, in a reinforced collaboration between the Norwegian Publishers Association, Norwegian agents, NORLA and Norwegian publishers. The stand was a hub of extensive activity and vibrant energy, and it was of course also decorated with many good, beautiful books in all genres.
All seven of NORLA’s staff members took part in the book fair this year for the very first time! This was also NORLA’s 25th anniversary in Frankfurt, an event that was commemorated by a friendly gesture of appreciation from the book fair in the form of a delicious cake delivered to the stand.
NORLA’s Director Margit Walsø recently had a work meeting in Frankfurt with the book fair’s Guest of Honour team represented by Simone Bühler and Karina Goldberg, and met Chief Sponsorship Manager Frank Pauli. Together with Narve Solheim and Ida Svingen Mo from the Norwegian embassy in Berlin she also visited different arts venues in Frankfurt, such as Mousonturm and Museum Angewandte Kunst.
On 12 May at 2 PM, in the lobby of the National Theatre in Oslo, NORLA’s Director Margit Walsø and Frankfurter Buchmesse’s Director Juergen Boos signed the agreement confirming Norway as Guest of Honour at the Frankfurt Book Fair in 2019.
Since the autumn of 2014 NORLA has worked intensively to lay the foundation to enable Norway to apply for Guest of Honour status at the Frankfurt Book Fair in 2019. We are pleased that this initiative was met with overwhelming support from the Storting, says Margit Walsø, director of NORLA.
For more than one year NORLA has been working towards enabling Norway to apply for Guest of Honour status at the Frankfurt book fair in 2019. Last week the happy news arrived that the Norwegian government views this endeavour as a measure towards increasing the export of Norwegian culture and will ask the Norwegian Parliament to pledge NOK 25 million.
Margit Walsø, Director of NORLA, states: "With this pledge a significant portion of the funding can be in place, but we are not there yet.