2019 was a unique year for Norwegian literature abroad
Internationally, literature from Norway is in an incredibly strong position. 2019 was the year that Norway featured as Guest of Honour at the world’s most important book fair – Frankfurter Buchmesse – with the motto The Dream We Carry. NORLA planned and implemented this initiative on behalf of the government and the book industry.
Thanks to the Guest of Honour initiative, the number of books that were published in German reached a record high in 2019: 510 titles from or about Norway. One hundred authors from Norway came to the 2019 Frankfurt Book Fair, with 100,000 people visiting the pavilion. Almost two hundred authors participated in a program in Germany, Austria, or Switzerland in 2019, and a total of 1120 literary or cultural events were held in German-speaking regions. Norway set a record for media attention as guest country, being mentioned 14,997 times throughout the autumn of 2019.
“Thanks to all the publications in German during its year as Guest of Honour, Norwegian literature has a bigger window on other languages too. With targeted efforts in the future towards other markets, we will be able to see the long-term ripple effects of the work behind the guest-country initiative,” says Margit Walsø, director of NORLA.