POSTPONED: Due to the latest developments concerning the coronavirus and new guidelines from the Institute of Public Health, the conference marking the end of the Literature Go Global program is postponed.
This is seen as a necessary measure to limit the risk of spreading the corona virus. At the same time we are doing our best to set an alternative date for the conference.
Internationally, literature from Norway is in an incredibly strong position. 2019 was the year that Norway featured as Guest of Honour at the world’s most important book fair – Frankfurter Buchmesse – with the motto The Dream We Carry. NORLA planned and implemented this initiative on behalf of the government and the book industry.
Thanks to the Guest of Honour initiative, the number of books that were published in German reached a record high in 2019: 510 titles from or about Norway. One hundred authors from Norway came to the 2019 Frankfurt Book Fair, with 100,000 people visiting the pavilion. Almost two hundred authors participated in a program in Germany, Austria, or Switzerland in 2019, and a total of 1120 literary or cultural events were held in German-speaking regions. Norway set a record for media attention as guest country, being mentioned 14,997 times throughout the autumn of 2019.
“Thanks to all the publications in German during its year as Guest of Honour, Norwegian literature has a bigger window on other languages too. With targeted efforts in the future towards other markets, we will be able to see the long-term ripple effects of the work behind the guest-country initiative,” says Margit Walsø, director of NORLA.
According to German sales figures six books from Norway made it to the bestseller lists for 2019, the year Norway was Guest of Honour at the world’s most important book fair; Frankfurter Buchmesse:
For everybody working at NORLA, sparking the joy of reading is a true privilege. And today we are happy to celebrate World Book Day by recommending books from our selected spring titles.
Norway as Guest of Honour at Frankfurter Buchmesse 2019 is the country’s largest overall cultural initiative abroad. The main goals set for the initiative by NORLA were achieved. The goals were to renew the foothold of Norwegian literature in Germany, to create new international interest in Norwegian literature, to showcase Norway as a modern cultural nation and to revitalize the relationship between Norway and Germany through cooperation on literary and cultural projects.
The Frankfurter Buchmesse is beyond doubt the world’s most important book fair when it comes to the sale of foreign rights and international dissemination of literature in all genres. The Norwegian guest of honour status was used as an arena for the presentation of a myriad of voices from Norway, as well as sparking the joy of reading and, not least, it served as a platform for promoting freedom of speech.